Sticks and Stones…

What if “someone” wanted to hate you?

You did nothing wrong to this “someone.”  In fact, you don’t even know why this “someone” doesn’t like you.  It might be someone from work—someone from your community—someone you met at a social gathering—someone you hardly know.

Now, what if you get an odd feeling that this “someone” really is destroying you.   They are spreading rumors that are ugly and untrue.  The rumors are about your personal life.  They are not only untrue but they are embarrassing.  And now you suddenly have this sense that these rumors have gotten to your family, your neighbors, and your co-workers.  In fact, people are now talking about you behind your back.  Stories you don’t even know about.  And there’s no way to defend yourself because you don’t even know how this is happening.

But it doesn’t stop there.  Now you hear something vicious about you on the Internet, on Twitter, on Facebook, on YouTube, and even on Instagram.

This can’t be happening.  You did nothing wrong.  You don’t even know what caused this person to hate you.  But it keeps coming.  In fact, other people are doing it too.  You’re life really is getting destroyed.

What would you do?

Now, what if you’re only 14 years old?

Welcome to “Bullying 2013.”

This month across the country, several children have taken their lives because they couldn’t take the bullying.  And yet, we have made little progress on educating those responsible for our youth—our school leaders, our teachers, our coaches—on what to do about it.  In part, because many adults confuse “Bullying 2013” with “Bullying When They Grew Up.”  It’s not the same—it’s more vicious because there are more means to communicate it.

Starting this fall, Up2Us will partner with Ben Cohen’s StandUp Foundation to create a toolkit to help coaches use the power of sports as a solution to bullying.  While many youth may associate sports as an arena that fosters bullying, it in fact can be a powerful platform for preventing it.  Coaches naturally receive the respect of their athletes.  They are in a unique position to address diversity and inclusion among their teams and steer would-be bullies into pro-social behavior.  They can also be intentional about engaging those youth who are bullied into participating in sports and facing athletic challenges that can provide them a new sense of dignity and self-worth.  And, yes, all of this can take place in the context of “positive peer pressure.”  After all, that’s what a trained coach fosters, and that’s what sports are all about.

“Stick and stones may break my bones but names will never hurt me.”  That was once true before those names ended up all over the Internet.  It’s no longer true today.  Up2Us is proud to lead a national effort to end bullying through the power of youth sports in America.  Let’s get our community leaders and schools to do the same.

Paul Caccamo

Executive Director

I would like to acknowledge Diana Cutaia for her work in this area and her support of this Up2Us effort.

Not Just Any Coach….A Trained Coach

Today, nearly every parent must leave their child in the custody and care of another adult during a good part of the workday.  During after school hours, this adult is often a coach.


Yet, coaches across the country receive very little training, if any at all, on how to work with children. They may know their sport, but do they know how to address teaching sports in the context of a teenager struggling in school, or a girl coping with self-image issues, or a child who’s being bullied?  Coaches should be equipped with basic tools to use sports to teach teamwork and leadership to every child during their practices.  Without this kind of training, many of the life lessons that a coach can impart are lost.  And, in some cases, this lack of training can result in coaches who are modeling the wrong behavior.  The result: an increasing number of American children drop out of sports because they feel more encouraged by the flashing victory lights of their carefully designed video games than the yelling of their untrained coaches.  And that needs to change

I say we reverse this trend by requiring a minimum training in youth development for every coach in this country.   All coaches should undergo basic coursework on child development–emotional, physical and social—and how to maximize the sports experience to impart life skills.   This week, Up2Us completed its second National Coach Training Institute this year in New Orleans where coaches became certified in sports-based youth development.   The Up2Us Center is conducting four national coach training institutes this year, including upcoming trainings in Boston and Los Angeles.  Now just imagine if every one of the estimated 2-3 million coaches in this country, paid and volunteer, were required to attend such an institute or take courses online before taking the field?

Let’s stop imagining and start requiring.  Up2Us is leading the nation in developing professional standards around sports-based youth development.   We believe the future of youth sports is at stake.  Only when we prove the potential of our coaches to contribute to the success of the next generation of Americans will we ensure that schools and communities stop slashing their sports budgets.   And most importantly, by requiring this training in youth development, we send a reassuring message to all parents who drop their kids off at practice:  the coach who will oversee your child for these next few hours has been trained to help your child succeed in life.

Paul Caccamo

Executive Director


Dear Mrs. Obama,

I would like to propose a new slogan for your second term.

You have done a lot through “Let’s Move” in raising awareness about the epidemic of childhood obesity and its dangers to the health of the next generation of Americans.  But, I think we need to focus even more on the root causes of the obesity epidemic.  The fact that kids don’t move is in fact the symptom of a larger problem.  That’s why I am recommending you change the logo to “Let’s Mind.”

BLD076500 In the last four years, I’ve been honored to be an AmeriCorps recipient and to be responsible for placing nearly 1000 young adults as AmeriCorps coach-mentors in underserved communities across this country. The purpose of our Coach Across America program is to get kids physically active, and we measure our impact based on how many kids we inspire to exercise regularly through sports.

But the one thing I’ve learned from these coaches is that before we can get to the physical health of our children, we really need to address their mental health. The obesity epidemic is far worse in communities where kids are experiencing tremendous amounts of duress because of poverty. Many of these children do not have positive relationships with other children or with caring adults who can inspire them to make the kind of life changes that would lead to their better health.  So while the purpose of our program is to promote physical health, we also spend much of our time training our coach-mentors on mental health and addressing the trauma that so many urban youth experience in their neighborhoods.  Yes, we focus on their mind.

Breaking through the mindset of children who are often stressed, socially isolated or distrusting of adults is the first step to inspiring change in their lives.  Once this trust is established, our coaches can then influence our kids to regularly exercise (and to regularly attend school too!).   In a nutshell, these coaches create an atmosphere where the mental changes happen—the physical changes then follow.

“Let’s Mind” means something else too.

Many children grow up in atmospheres where they do not think adults “mind” about them.  They may come from homes that are dysfunctional or lack parental authority, or attend overcrowded schools where they see their teachers and other authority figures as not caring.   Consequently, they internalize this and learn not to care about themselves or others.  This contributes to our obesity epidemic and it also leads to our youth violence epidemic in which children do not value life.

We train our coaches to show kids that they “mind” about them. This is a powerful lesson for working with all children, even those who at first seem the most hardened.  After all, our coaches can tell you better than me: with a little minding all children are capable of amazing things….like regular exercise, doing well in school, and contributing to their communities.

So I say let’s capitalize on what you started in the first term by getting at the root issue that isolates children from the kinds of activities that get them moving.

Let’s Mind.


Paul Caccamo
Executive Director

Up2Us Coach of the Year…

Make that Connector of the Year!

Up2Us is a national movement that is based on one very powerful word:  connections.

Far too many children drop out of school because they do not feel connected to their teachers or to other classmates. Far too many boys join gangs because they do not feel connected to society. Far too many girls find themselves as teenage mothers because they do not feel connected to adult role models.

Up2Us uses the unique power of sports to create connections.  Life affirming connections between kids and their coaches, kids and their teammates, and kids and the wider community.

Key to making these connections possible are our coaches who work everyday to give our youth this sense of belonging.   Properly trained coaches provide children the unique opportunity to develop their life skills in a nontraditional setting. For many kids in urban America who are isolated because of poverty, broken families and underserved communities, this coach may be the most critical connection of them all.

Tonight is the first ever Up2Us gala. It will be attended by celebrities, athletes, coaches and other stakeholders from across the country who believe in the Up2Us mission.  Every guest in attendance has one thing in common:  they achieved their success in life because of some connection that meant something to them and inspired them to be great. That’s why the focus of this gala is to celebrate three special connectors, the Up2Us Coaches of the Year.

These Coach Across America coaches were chosen by kids and colleagues from their communities because of their impact on health, violence and academics.  Coach Ebonee from Los Angeles uses sports to connect at-risk kids to a lifelong love of exercise and physical activity.  Coach Michel from Chicago uses sports to connect gang members to positive peer groups who help them say to no violence.  Coach Payne from Boston uses sports to connect at-risk students in failing public schools to a renewed commitment to their education.

I have often written that Up2Us is the solution to the challenges of juvenile violence, school dropout rates, and childhood obesity. Up2Us is the solution because it is about the kinds of connections demonstrated by these amazing coaches. They deserve to be celebrated at a gala in New York with legendary figures like Kareem Abdul-Jabbar, Wynton Marsalis, and Philip Seymour Hoffman in attendance.

They are the Connectors of the Year.

Paul Caccamo
Executive Director

If I Had 1 Cent of Every NRA Dollar…

I’m not writing this blog to debate gun control and whether or not you have the right to bear arms.

I’m writing this blog to discuss the dollars that go into this debate versus solving the real problem at the community level of raising a generation of Americans who value and respect life.

Metro Lax coach kid high 5Let’s start with the facts.  Every year in this country about 3000 children lose their lives to gun violence.  Another 17,500 youth are injured from guns.  A large number of the victims of this violence go unnoticed because they live in poorer, mostly minority communities where gun violence is commonplace and barely makes the nightly news.

However, this is all starting to change.  Gun violence involving children has now gone prime time.   This is partly due to the random nature of some of the most recent incidents, the fact that these crimes are occurring in wealthier communities and the sudden attention given to this problem at the national level by politicians.   And with prime time coverage, comes the debate and money being spent to fuel it.

If I had one cent of every dollar the NRA spent this past year, I would have $2,300,000.  That’s right, more than 2 million dollars!

I would use this money to engage 32,500 kids in safe, structured after-school programs in the communities in this nation with the highest rates of gun violence.  I would ensure these kids have sports teams to belong to that reinforce life skills development and not gangs that condition them towards violence.  I would do this by hiring 200 adults to be “coach-mentors” for these kids everyday of the year.   I would train these coaches to use the power of sports to address conflict resolution, trauma and other mental health issues that these young people confront on a regular basis.   I would help these coaches maximize their time with these kids so that these vulnerable youth experience positive relationships with other youth, their coaches and community volunteers.   I would measure the success of these programs through the reduction of violent acts that take place among the youth participants and within our communities.

If I had one penny of every NRA dollar…I’d put it to less talk and more action.

Paul Caccamo

Executive Director

Bringing a Positive Change to Sports Culture

We are trying to change the culture of sports.  And we are trying to do so in the face of an industry that is so often obsessed with money, glamour and winning that it frequently undermines the very values it should be championing.

Sports are supposed to be fun for kids.  But too many adults are sending kids the messages that it is a corrupt and valueless endeavor.  These adults aren’t just the athletes and coaches who perpetrate the egregious behavior, but the sponsors and endorsers who are far too willing to look the other way if another winning season is in sight.

We cannot look the other way.

20101002-IMG_7513Fewer children may be participating in sports than ever before because the next generation is turned off by the negative sports culture in which winning is often prioritized above all else.   The real tragedy is not that they might lead to a smaller pool of professional athletes and Olympians one day—but the fact that they result in fewer kids who learn the good stuff from sports….stuff that might just be essential for them to lead successful lives.

Sports provide kids places to belong; mentors who care; opportunities to challenge themselves and take risks; chances to learn new skills; physical exercise; a sense of discipline and the pathways to leadership.  Up2Us is leading the sports-based youth development (SBYD) movement because there is far too much at stake.  Kids need these skills far more than they need another headline about the despicable behavior of their favorite athlete or coach.   Ironically, in most cases, that athlete or coach has all the money and endorsements they need to make a comeback.  But for many kids where sports are a lifeline, the decision to stop playing may impact their academics, social choices and futures.

We’ve all seen the headlines this past month and this past year about the scandals involving coaches and athletes.  They are so ingrained in our culture that we can probably name a dozen of them off the top of our head.   So I’d like to end this blog with a SBYD Sports Trivia:

1. Name a basketball coach who spent 3 extra hours each day mentoring his players to ensure that they all graduated high school on time.

2. Name a high school soccer player who started a peewee league just so the little kids in his low-income community would have a safe place to be.

3. Name a rower who won a scholarship to college, and then turned down a Wall Street job just so she could go back to her inner-city neighborhood and coach girls like her.

4. Name a teenage boxer who was the first in his family to make it to college because his coach was the one adult who always believed in him.

How many of these coaches and athletes did you identify?

How many made the news?

Let’s build a movement together.

Congress Needs Sports-Based Youth Development

Dear Members of Congress,

I don’t care what side of the aisle you are on, but it’s time that you get outside and start playing ball. By that I mean baseball, football, soccer, lacrosse, swimming, track…


Yes, Congress, you need sports-based youth development.  Here are the rules: the first is that you need to form teams that are evenly split between your parties.  Second, we are going to incorporate special exercises before, during and after each game that maximize communication, teamwork and relationship building among your teammates.   Third, we will give each of you the opportunity to take ownership over parts of the team, and the rest of you will have to support the leader until it’s your turn to be leader.  Fourth, we will emphasize having fun more than competition.   Fifth, you must model sportsmanship by high fiving each other after every game whether you win or lose.  Sixth, you will promise to continue this behavior not just on the field…but on the Floor.

Up2Us is more than willing to come down to Washington DC and set up your sports-based youth development day for all members of Congress on the Mall. Maybe we should take an entire week out so we can really gain the benefits of sports.  After all, Congress, sports is a critical tool for teaching individuals to get along with one another. It teaches teamwork, leadership, discipline and decision-making.   It also teaches you how to celebrate victories together and how to overcome losses. Finally, it helps to develop your brains so you can be more focused when the time comes to pass legislation.

So I say, let’s play ball.   I know that if you accept my invitation, you will overcome the present stalemate that you are experiencing.  You may even come to understand, firsthand, why public education needs to ensure that every child has access to the same benefits of sports-based youth development in their own schools and communities.  After all, they might just be in your seats one day too.

Paul Caccamo

Executive Director

School Reform: Coach Style

If you don’t know Dr. Ratey’s work…well you should.

He’s a cutting-edge Harvard researcher who is exploring why sports and physical activity have such positive impacts on childhood development. He was intrigued by the subject upon studying one mid-western school district with some of the highest performing students, the highest attendance rates, and the highest graduation rates in the nation—despite being nothing special in terms of per-student spending relative to other school districts.  But, what the school district did have was the most physically active students.   Observing this, Dr. Ratey began to research what impact exercise through activities like sports and physical education have on the developing brain.   What he found is fascinating.


Regular participation in sports causes a specific part of the brain to produce cells at a much more accelerated rate. This is the same part of the brain responsible for executive functions—behavior that enables a child to focus on school work, to exercise self-control and to engage in decision-making such as doing homework. The more fit a child is, the better learner (s)he is.

So now let’s turn to school reform.

Dr. Ratey’s research suggests that perhaps one of the greatest assets for influencing the academic performance of children in our public schools is the sports coach.   The coach is the one person in each school who, in essence,  “prepares the brains” of the young student-athletes to function maximally in the classroom.   But in all these decades-long discussions about school reform, do we ever hear anything about how coaches fit into the mix?   

I say that it’s time we take another look at the requirements, training and support for coaches who work in our public schools. They know their sports already but let’s train them on how a child’s brain works and the critical role they play in developing it.   Let’s provide them with new tools, methodologies and resources so that they can maximize their impact on the academic readiness of their youth.  Of course, some coaches are already familiar with this subject matter, but many coaches are not.  In fact, some of the lowest performing schools have NO coaches to play this critical role in turning academic results around.   Dr. Ratey would probably agree with me:  no wonder those schools continue to fail our youth.

That’s why I also suggest we put more resources into studying the impact of Dr. Ratey’s work.  Let’s create “sports empowerment zones” within our failing public schools.  Let’s see if we can increase physical activity in these schools through trained coaches, which can also increase attendance, grades and test scores. Up2Us can help by providing coaches to these schools through the Up2Us COACH Across America workforce.  We can also develop unique partnerships with these schools to ensure that every child participates in “academic-sports readiness” through the nearly 700 organizations that are part of the Up2Us coalition.

That’s school reform…

And it doesn’t cost a whole lot of money either.

Paul Caccamo
Executive Director

Coach Across America Goes to the Super Bowl

As many of you know, Up2Us was featured in a Super Bowl pregame show segment that focused on the powerful impact of Coach Across America.

Our idea at Up2Us has always been a simple one. We know that kids look up to coaches more than any other adults besides their parents. Let’s equip these coaches with the skills to be able to address the most critical challenges facing kids—from health to safety to academic success. In communities where there are no coaches, let’s hire coaches, train them and place them in playgrounds, in parks, in community centers, in nonprofits and in schools where they are needed the most.


However, we cannot do this alone. We need to raise awareness that events like Super Bowl Sunday are not just about a game, they are about change.  And that sports in general are not just about entertainment, but they are about solutions to America’s problems.

What better way for us to trumpet this message then by having a televised segment at the nation’s most popular sporting event…but shouldn’t this kind of advertising be a part of every sporting event?

Can you imagine if one minute of every professional sports game was dedicated to highlighting a local nonprofit and the work they are doing through sports to solve challenges in the surrounding community?   A captive audience of fans would not only be entertained by the home team but be inspired by the home community. It would also raise the level of awareness that is necessary for the sports-based youth development movement to gain ground and solve the problems that education reform and violence reform have insufficiently addressed.

So, next time you attend that game, hear that national anthem, stand up for the seventh-inning stretch, enjoy the halftime celebration.  Please help me to dream that instead of a highlight, one day there will be a “60 Second Community Sport-light”…that regular feature on the Jumbotron or televised broadcast that you always know to look up at to be inspired.  That “spot” that shows the power of sports, not just to unite us for the game, but to inspire our kids and communities to be the best they can be.

“This week, our team is proud to sport-light a local nonprofit that is using our sport to improve graduation rates in our public schools…Please join me, take a look at the Jumbotron and be inspired…”

Can you hear it?

Paul Caccamo
Executive Director

The Year of the Coach

Every child in this country deserves a Coach Across America coach.

A Coach Across America coach is an adult whom they can turn to for support and guidance on the many challenges they face growing up.  A Coach Across America coach is trained to respond to that child’s challenges within the context of that child’s age, gender, socioeconomic status, and cultural background.  A Coach Across America coach is a lifeline to many of our youth living in circumstances where they have no other responsible adult to be their role model.


Up2Us is dedicated to building coaches through Coach Across America and to supporting the impact of all coaches throughout America.

I’ve written time and time again in this blog that we must find “new solutions,” if we are going to overcome the persistent challenges that threaten the well-being of our youth.  Real education reform does not start in the school, it starts in the home and it encompasses every step a child takes between the door of that home and the door of their classroom. Children need all kinds of adults to navigate this journey successfully. While parents and teachers may be the “bookends,” it’s the coaches who are the “in-betweens.”  Coaches fill the parks, the gyms, the pools, the playgrounds, the community centers and even abandoned lots with safe, healthy and engaging activities. They make our cities more vibrant, our neighbors more connected, and our kids more able to succeed.

Coaches are this “new solution” and that is why I am proclaiming 2013 “The Year of the Coach.”

To celebrate this proclamation, I am also announcing the launch of our National Coach Across America Advisory Board. This board will consist of a distinguished group of professional coaches who are willing to speak out on the importance of coaching as a means of addressing the health, violence and academic challenges facing young people across the nation.  The founding members of this board are Coach Roy Williams of The University of North Carolina-Chapel Hill and Coach “P”, Joanne Palombo-McCallie, of Duke University.  While their schools may represent one of the nation’s greatest basketball rivalries on the courts, they have united to speak out on behalf of the power of coaching in our communities. Throughout this year, Up2Us will be adding more professional coaches to support our campaign.

As we start 2013, let me thank Mercedes-Benz USA, Nike Inc., the Laureus Sport for Good Foundation, the Corporation for National & Community Service and the Department of Justice.  Together, they have helped us create a national workforce of coaches.  And let me say thanks you to Coach Williams and Coach P.  You are both role models for our youth. You help us rethink what’s possible.   Why, with the example you set in North Carolina, who knows what’s next?  Let’s get a NY coach to join hands with a coach from Boston! Let’s get a Chicago Coach to partner with a coach from Green Bay!  Ohio and Michigan!???

Rivalries aside, we know sports have the power to unite us a nation…and what greater cause to direct that power towards than our youth.

Happy 2013!

Happy Year of the Coach!

Paul Caccamo

Executive Director